<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Matthew Hendricks — Writing</title><description>Writing about products, technical work, family life, and what becomes clearer when those worlds overlap.</description><link>https://blog.matthewhendricks.net/</link><item><title>The Product Catches Up to the Promise</title><link>https://blog.matthewhendricks.net/posts/the-product-and-the-promise/</link><guid isPermaLink="true">https://blog.matthewhendricks.net/posts/the-product-and-the-promise/</guid><description>Your first customer needs the outcome before they need the product.</description><pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate></item></channel></rss>